Children are not asking for a bank statement when they ask if you are rich. They are trying to understand their place in the world. They are noticing differences between families and trying to make sense of what those differences mean. The question usually comes from one of three places. Sometimes they are comparing themselves to friends. Sometimes they are worried because they overheard you stress about money. Sometimes they genuinely want to understand how your family work

Each year, the UBS Billionaire Ambitions Report provides a rare, data-driven window into how the world’s wealthiest families build, preserve, and transfer wealth. The 2025 edition is particularly instructive, not because the numbers are larger than before, but because the report captures a moment of transition. Wealth is no longer described simply as a personal achievement or financial outcome. Instead, it is increasingly framed as a long-term family system, shaped by decisio

I have spent most of my professional life in finance, first in London, later in Zurich, working in banking and wealth management. I have seen how money shapes lives, choices, and freedom. I also learned that true wealth is much more than numbers on a screen. It is confidence, patience, gratitude, and balance. Values that are not taught nearly enough.